Even luxury companies can develop their digital reputation...

Nowadays it comes out that luxury companies suffer from online reputation management and new consumption habits.
But they can adapt. Most of the hotel groups which have the higher digital IQ are luxury groups, like Four Seasons or Intercontinental. That's why we can say that in the hospitality industry, luxury companies and groups have managed to adapt to new trends and to offer adapted online tools to the demanding clientele.

But what about other luxury industries such as luxury textile or accesories' companies?
Their targeted customers are still the same, that's why these companies have not created a online strategy yet. But if they want to adapt to the new market and if they want to differentiate from the competitors, they have to develop their digital reputation.
We can mention famous successes like Burberry's Art of the Trench or Tiffany's Engagement ring finder.
These platforms have helped the brand to create "buzz" and attract more customers thanks to internet innovation.