Chevalresidences: How to improve online productivity?

First, let's analyze the market.

Comparison with Jumeirah Living group: 

Same target as Chevalresidences: wealthy travellers

Jumeirah group's President said “The company’s service philosophy is to look at each guest as a unique, important guest; thus, the service they receive is also unique, which in and of itself makes for a luxurious service experience”. So we could base on this competitor's philosophy in order to adapt our strategy.

We should customize our online services to adapt to new luxury travelers (www.hotelnewsnow.com).

Positive points: "Plan your stay page" contains information about ChevalResidences App, contact information (email, phone number & concierge through email)
Not too much information in the website: simple and pleasant.

Reservations: "Book now" button on the first page and at each step of the booking process (when rates appear, description of the apartments, booking terms & conditions).

Reservation Enquiry: not productive because rates don't appear, no promise of answer, no answer date: the customer doesn't know if he or she will receive an answer and when. We can't directly know if there is any availability or not, so the customer can only choose another hotel group that does have a booking engine.
Only action: email or enquiry: we could implement an efficient booking engine in the website.
Today people do not want to spend time waiting for an answer concerning availability of a hotel.

Rates: winter & summer rates. it would be better to create a calendar so that prices appear according to the precise dates of stay.
Customers can choose an apartment type only according to the different sizes of the apartments.
We could describe more the apartments to assist the guests and help them choose the most adapted apartment.

Contact: In "Contact us" page, contact information do not appear first, you have to click on "Residences" or "Sales Office" before get the pieces of information you need.

Solutions: We could also create content about London as a destination (places to be, to eat...) in the neighbourhoods' page and a calendar containing events of the month to attract more people that are interested in London's sightseeing and attractions.
Then, we could put special offers on the front page to attract people who stumble upon the website and to make them curious about the brand (better customer discovery path).
In order to attract foreigners, the brand could offer other languages than English, like French, Spanish, Arab.

To conclude, we aim at making the website more active to engage the customer and make him or her stay and discover the brand easily by him/herself.