mercredi 27 mars 2013

Jumeirah Living - SandersonLondon - Marriott: Comparison / things in common

Jumeirah Living:
- 6 languages available

Morgan Hotels:
- 4 languages available
- Lots of interactivity at each step of the booking process, lots of customized information according to the user's choices
- nice design

Marriott:
- 9 languages available
- more formal information

Things in common:
- Interactivity
- smart customer discovery paths and booking engines
- Discover by hotel / destination
- Smart and easy to use general organisation
- Target segmentation in a subtle way
- "My account"
- More visual than textual

Aucun commentaire:

Enregistrer un commentaire