At the end of year 2012 the brand Mercedes-Benz launched online lifestyle content portal. It is called "mblife" and targets people "who are interested in the lifestyle embodied" by the brand.
It is represented by contemporary South African culture thanks to daily features on artists, design and technology. It is accessible on various tools, like computers, tablets and smartphones. The aim is to influence users by sharing information about what they like, what make them come together in a community (like a common interest).
From a South African perspective, the objective is to share the brand's vision, passion, and style associated with its values and philosophy.
New Media has produced several online and printed magazines for the brand's customers as well.
Aucun commentaire:
Enregistrer un commentaire