Digital IQ

What is meant by Digital QI?

Digital IQ is a company's competence and skill to use digital tools, in other words its capacity to be innovative, modern and to offer efficient programs. It can concern the visibility on Facebook, Twitter, Youtube and so on, the creation of an innovative platform online and the customer engagement through several steps toward purchase.

In order to evaluate a company's digital IQ, we can give it some points and rankings according to a list of criteria. Thus a genius has more than 140 points and a feeble less than 70. For instance, in the hotel insdustry, the company N°1 in Digital IQ is Four Seasons thanks mainly to the group's new website and its visibility on various social media.

What are the components of Digital IQ?

The components of Digital IQ are Mobile, Site, Social Media and Digital Marketing. 

So companies have to be efficient and present on these four sectors in order to improve their Digital IQ.

- Mobile: Smartphone App, tablet site, innovation (geolocalization,...)

- Site: innovative official website with modern design and interactive parts, customer service, online loyalty programs...

- Social Media: the right one (according to the company's specializations) or as many social media as possible: different strategies. Active part: forum, events...

- Digital Marketing: Search, Blog and email (newsletter), presence on emerging platforms (Google +, Pinterest…)